Marketing Strategy and Competitive Positioning. Nigel Piercy, Paperback
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This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6).
Marketing Strategy and Competitive Positioning
This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6).
Beschrijving gevonden op Bol.com
Marketing Strategy and Competitive Positioning by John Rudd, Graham J. Hooley, Brigitte Nicoulaud, Nigel F. Piercy (Paperback, 2017)
Marketing Strategy and Competitive Positioning by John Rudd, Graham J. Hooley, Brigitte Nicoulaud, Nigel F. Piercy (Paperback, 2017)
Beschrijving gevonden op Lowlens
Marketing Strategy and Competitive Positioning by John Rudd, Graham J. Hooley, Brigitte Nicoulaud, Nigel F. Piercy (Paperback, 2017)
Marketing Strategy and Competitive Positioning by John Rudd, Graham J. Hooley, Brigitte Nicoulaud, Nigel F. Piercy (Paperback, 2017)
